I've been working and studying the overlap between business and software for the last decade. My friends and family will tell you I'm obsessed with both.
I've launched products of my own and worked with a number of different businesses to launch theirs for the past 8 years. I strive to understand my clients' businesses deeply and only offer solutions that are economically sustainable.
I find Rails a joy to work with. It's the perfect toolkit to test ideas and put them in front of customers in a matter of weeks, rather than months.